Uses of Digital Signage and IP Video

Digital signage refers to electronic displays that you typically see in public places. Its purpose is basically to advertise, inform, or for entertainment, which all together is called "adfotainment." Because of advancements in technology, digital signature software that incorporates video over IP has been developed.

IP video is simply the way IP, or Internet Protocol, is utilized to send both audio and video. Digital signature software is normally used in a digital signage network called captured audience network (CAN). It controls how the video is distributed to the different digital signage. Just about any kind and format of video can be used in CAN.

This technology was first used thoroughly in the retail industry. What was and continues to be done is that pre-recorded videos are played in different digital signage located in various locations of the store. Videos that is suited to the department where the particular digital signage is shown. For instance, music videos and other music-related clips are shown in the record bar, clothing-related videos such as fashion shows are played in the apparel section. The main hardware that controls the system can store many video signals that are meant to be used in the system, and this allows it to do a great deal of mixing and matching.

Another use of digital signage solutions is in areas where information needs to be distributed such as in trainings. Companies have already seen what the combination of digital signage and video over IP can do and many are using it in order to make the transmission of information easier and faster. Digital signature software can download video signals from different sources and even from those that are being filmed at that very moment. Different videos can then be played in digital signage found within the network. Employees can now watch seminars and receive updates without leaving their workstations, thus eliminating unnecessary gathering at a central location.

Correctional facilities and other institutions that need surveillance systems have also started to use IP video solutions. Remote cameras receive signals and these are coordinated with various functions like alarms and door locks.

Finally, schools have also started to make use of video over IP solutions especially in the area of distance learning. Now that educational materials can be recorded and relayed from one location to remote classrooms, education has never been more accessible.

The new technology that integrates IP video with digital signage is increasingly making a difference in the way information is transmitted in different fields. It is now an indispensable aspect of several institutions like retail stores, prisons, schools, and offices.

Caitlina Fuller is a freelance writer. IP video is simply the way IP, or Internet Protocol, is utilized to send both audio and video. Digital signature software is normally used in a digital signage network called captured audience network (CAN). It controls how the video is distributed to the different digital signage. Just about any kind and format of video can be used in CAN.

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