Digital Signage and LCD Enclosures - How They Can Benefit Your Company

Use the techniques and technology available to you to get your marketing message across to your potential buyers. Just like President Obama did during his presidential campaign.

In 2007, it was reported that there are 400 digital signage billboards on the side of buildings, this was reported in the American Outdoor Advertising Agency and this would grow to 4,000 digital billboards by 2010.

Now technology is being used greatly by the new President, Barak Obama, with his news conferences being posted on the Internet rather than on the radio, like previous presidents. He used digital signage to get his campaign message across in Idaho State.

Now the problem was that the standard 42 inch LCD displays were tiled together in groups of 9 to give a large billboard appearance. They needed to protect the displays from the weather, so they sourced an LCD enclosure manufacturer, who offered a NEMA 4x LCD enclosure.

Now any business can use this technology and it really is affordable, there are all types of digital signage solutions available from A4 post size up to huge 100 feet video walls, so there are no restrictions, there is a solution for every budget.

The Hyatt group of hotels decided to give each hotel a unique theme and to market each themed hotel they purchased 50 digital posters for each hotel; these are located in reception areas and lobbies, demonstrating the different themes of the other hotels in the group.

Even small businesses have seen how successful digital signage is. A dentist in a rural town in Lancashire noted their sales of dental care products increased 34.7 percent in 1 month, after having 2 digital posters installed. The digital posters had some media content promoting their dental hygiene products, so while people were waiting for their appointment in the waiting room they saw the advertising message and it worked.

A wedding photographer used a similar idea and after the wedding installed the digital memory card from the wedding into a secure digital poster and then took it to the evening reception, the images were displayed on the poster from the actual wedding and the guests made 29 percent more purchases that night for reprinted images. Eliminating the unnecessary need and cost for the photographer to create a preview wedding album.

So, no matter what business you are in digital advertising is the way forward, there is a solution for every budget. You do not have to be a massive corporation, you can be a mom and pop store to benefit from digital advertising.

Computer Security & Solutions have several years experience providing digital signage solutions, this compliments their range of LCD enclosures

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