Selling a House? No - You Are Selling a Lifestyle

When you get into the practice of real estate are you just selling houses? If you answered yes, then I must say you are mistaken, because you are really selling a lifestyle. To a homeowner, real estate buyer, or a seller a real estate transaction will always be a personal transaction when dealing with straight up- residential first and second home transactions.

The equation is something like 2x + y= z. x is personal, y is business. It will always be this way.

A few years ago many real estate agents were turning away business from buyers, "I can't take anymore business from buyers, I only want sellers- I am inundated" and so it went. Now in many markets real estate professionals want the walking shoes on the buyer's feet and would welcome a call from a qualified buyer.

The consistency in real estate is that it is always cycling and always evolving.

For those homeowners who do take the "leap of faith" please remember to take a step back and bear patience. Yes, they are out there wanting WalMart prices, and yes they know all the nuances of their market because their Uncle told them, "don't ya know". They have even been on the internet and through the use of that helpful tool Zillow they can determine the price of any house in your local market.

And you feel like they are saying in so many words, "So what the hell are you going to tell me that I don't already know?".

These buyers are there before you. They are asking unspoken questions, spouting words of myth and confusion, and embodying a need to be corrected. It is time to take the veil down gently from around their faces and open their eyes to your real estate world.

In the reality of your words your business will retain an honesty and integrity that can shine through the bull.

It is then up to these buyers to chose your way or the highway. And if the they can't handle the truth, then you need to let them go on their way. These buyers might not be ready for your candor, and that is o.k.

You will see that you will attract clients who will be ready to learn and understand the market with your guidance.

Just imagine if words had not been feared what might have happened. Words like:

* Mr Buyer, I can't tell you that you will most certainly be able to flip that property tomorrow or a month from now and make a 50% or more profit.

* Mr. Buyer, I know that you would really like an 8 bedroom house right now and I have a mortgage product that will be able to do that for you, but I have one question, "Will you be o.k. in a few years when you have to start paying an interest rate that will almost double your mortgage payment?"

* Mr. Buyer, I understand that you are tired of renting, and there are no downpayment loans available. My question to you is, have you saved up any reserve money for repairs on your house? Do you have any savings? Are you able to swallow the additional utility and maintenance expenses of a house?

Just imagine.......

When you look at your buyers, remember that they are trying to find a great deal, but they are also trying to find a safe deal. It might be that they have finally been able to enter a market that they were priced out of before.They don't want to end up in a negative situation, they are seeking a better living situation.

You think they're crazy? Perhaps:-), or maybe they were on one of the many forums for real estate where people are telling them they must be high to buy a house right now, or maybe they took a look around at the foreclosures and short sales and started getting night sweats....

Old or young, tech savvy or not, young professional or married with children, these buyers all have something in common. They are looking for a house and it is a personal commitment and an emotional decision.

So put on your kid gloves and be kind. You are not selling a house. You are selling a lifestyle.

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