Nearly every town in the world has a newspaper. Simple ads will get notice from the customers that you need. These ads work great if you are offering a special or package deal. If you want to move some of the hair-care products on your shelves then run an ad offering a percentage off of these items. Yellow page ads in your local phone book are a great way to list some of the products and services you offer. The biggest benefit to this type of salon marketing is that it will be in print for a year. Newspaper ads will last for around a week and then you will have to pay again. The yellow pages fit a tight budget nicely. For those few who are technologically advanced, a website is another option. The cost and time required for a website puts off many salon owners. You should carefully consider the pros and cons of having a website.
The most helpful, or damaging, marketing tool for a salon is word of mouth. If you please a customer once they will tell a few friends. If their hair looks great every time they leave your salon, they will tell everyone that asks exactly where they got their hair done. Mess up once and clients will tell everyone they see what happened and where it happened. It may be a double-edged sword, but word of mouth is a very powerful tool. Do quality work and you will be able to rest easy about your reputation. It will also make your salon marketing that much easier.
Why not let your products and services help your salon marketing plan? Some clients will travel to a new shop if it offers the products that they prefer. Shop around at your competitors. That will give you an idea as to what products are common in the area and which ones are unusual. You might have a service that is unique in your area. Be sure to advertise it. Talk to all of the people you meet. Let it be known that you own a salon. If they are looking for a product or service they will ask about it. Research can be that easy.
When all of these methods are put together, you will have a solid salon marketing scheme. Sit down and write out your ideas. Follow your plan to the goals that you have and your salon will become widely known and respected.
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About the author: Greg Milner teamed up with sales guru Jill Groves to create Worldwide Salon Marketing, developing a system of done-for-you tools, strategies, ads, fliers and other marketing material, backed up by a deep support system including full-time Marketing Coaches. Greg is a former Executive Producer for both the Seven and Nine networks.
Web: http://www.worldwidesalonmarketing.com
Email: info@worldwidesalonmarketing.com
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